See the Friends of the Blue Hills’ letter, reply form, lift note with map, and envelopes.
Strategy, copy, and design by Brett Cooper and Julie Cooper
The year-end appeal letter Betty Boop, the #1 Bone-fide Super Sniffer of the 7,000-acre Blue Hills park outside Boston. Betty, a devoted German Shepherd, lives with her loving human, Jen. Together, they tirelessly patrol the park's trails, sniffing out dog poop and recording its locations. By engaging in "citizen science," they're on a mission to keep the trails clean and safe for everyone while protecting the Blue Hills' fragile ecosystem. Donors are asked to join them in their quest and help make a difference for all who enjoy the beautiful park!
