Read the Case Statement.
Copy and design by Agents of Good — Jen Love and John Lepp.
The MSF case was centred around stories of doctors, volunteers and donors. We wanted each reader to see and feel their own values reflected in the powerful and profound mission of MSF, including bearing witness to injustice and performing life-saving surgeries and procedures without taking sides in any conflict or disaster. This case was also one of the first appearances of our now-quite-beloved organization timeline. Yes, you read that right.
We took the impressive body of work of MSF and ran a timeline through the piece that asked readers: “Do you remember these humanitarian milestones within your own life story?” The timeline is meant to have readers nodding along and saying, “Yes, that was the year my daughter was born” or “I can still feel that pit in my stomach when I heard that news story”. And the call to action, repeated throughout, was for the reader to reflect on their own MSF story, and reach out for a conversation.
