Read the case statement. Copy and design by Jen Love and John Lepp.
Heart of the Zoo Campaign
Oregon Zoo was seeking a case for support that brought to life their dreams of adding and renovating habitats and also making critical investments in animal welfare and education programs. This project was all about the voices and stories of people that love the zoo. We conducted delightful and long-format personal interviews, asking everyone: Where is your heart in the zoo? And we used gorgeous and custom-made illustrations to bring the creative to life because, as you’re holding this in your hands, it’s still just a dream. A dream that donors can make possible.
