See Serving Seniors’ 4-page newsletter, cover letter, reply form, and envelopes.
Strategy, copy, and design by Julie Cooper and Brett Cooper

 

This donor newsletter pack for Serving Seniors in San Diego demonstrates impact through interconnected stories of transformation. While celebrating 20 million meals served, the real power lies in showing donors how their love and support create comprehensive change.

Through Una and Richard's stories, donors see their gifts don't just provide meals — they restore dignity and build community. Una, a professional who lost everything in the 2008 recession, found not just nutrition but purpose through activities like the puzzle room and Senior Prom. Richard's journey from homelessness to housed illustrates how the organization's wraparound services transform lives.

The pack balances urgent needs with hope, using candid photos and authentic voices to inspire continued giving. Every element reinforces that while 20 million meals marks a milestone, the true impact lies in helping seniors maintain their independence, dignity, and sense of belonging in the San Diego community.